Christopher Liversidge, Managing Director of QueryClick explains: The revamp of Google’s homepage is something that’s been around for a few weeks, and essentially it has been created in order to streamline and ‘tidy up’ Google’s homepage. Currently a user may see the ‘revamp strip’ along the top of the Google homepage, and when this strip is clicked, it reveals seven different Google products, such as Maps, YouTube, Images and Google+ to the user, with the option to reveal another eight related topics, including Calendar, Translate and Reader.
This revamp, which Google has explained has been created in order to promote all of Google’s services to users in the most accessible and tidiest way possible, unlike some of the other search engines available, such as Yahoo’s infamously ‘busy’ design. Users will also be able to navigate to certain Google services much more easily as this redesign means a maximum of two clicks is all that is needed for a user to move from the homepage to another Google page, such as News or YouTube.
Christopher continues: The Google homepage had undergone various redesigns since 1998, but the homepage has always stuck to the original format, that is the Google logo, the search bar and the list of all Google’s other services. However, this is the first time that Google has moved away from this design, and it;s very likely that these changes will have come about because of user feedback and case studies, and at QueryClick we know how important SEO case studies are to the search industry, so we’re really looking forward to seeing how this redesign will be received by users.