• Latest

The importance of appearance: website users take less than 50 milliseconds to decide whether sites good or bad

18 July, 2012
China Liberal Education Holdings Limited Starts Higher Volume Production and Expands Domestic Sales Channels of All-in-one Machine AI-Space

China Liberal Education Holdings Limited Starts Higher Volume Production and Expands Domestic Sales Channels of All-in-one Machine AI-Space

19 December, 2020
Bell connecting Canadians at home for the holidays with free TV programming and no extra usage fees on residential Internet

Bell connecting Canadians at home for the holidays with free TV programming and no extra usage fees on residential Internet

18 December, 2020
TEMSA: Bus exports to be delivered to the heart of the European Union

TEMSA: Bus exports to be delivered to the heart of the European Union

18 December, 2020
EU tries to reshape the rules of the Internet

EU tries to reshape the rules of the Internet

17 December, 2020
Matterport Brings 3D Capture to the iPhone

Matterport Brings 3D Capture to the iPhone

5 May, 2020
NASA Administrator Statement on Agency Coronavirus Status

NASA Administrator Statement on Agency Coronavirus Status

15 March, 2020
Technology Supports Social Distancing in age of Covid-19

Technology Supports Social Distancing in age of Covid-19

15 March, 2020
Second Staff Exchange Between EU CyberSecurity Organizations

Second Staff Exchange Between EU CyberSecurity Organizations

19 February, 2020
Iranian Professor on the Iran-US escalation: “Iranians expected to hear a clear and steadfast condemnation from Turkish authorities over Soleimani’s death”

Iranian Professor on the Iran-US escalation: “Iranians expected to hear a clear and steadfast condemnation from Turkish authorities over Soleimani’s death”

16 February, 2020
Badly Trained Spam – Only A Quarter of Brits Train their Spam Filter

Badly Trained Spam – Only A Quarter of Brits Train their Spam Filter

6 February, 2020
Year 2020: What is the Status of 5G Rollout Worldwide and Turkey

Year 2020: What is the Status of 5G Rollout Worldwide and Turkey

31 January, 2020
Turkish Competition Authority’s Android Decision

Turkish Competition Authority’s Android Decision

18 December, 2019
  • About Us
  • Contact Us
  • Homepage
  • Latest News
  • News Widget
  • Privacy Policy
Saturday, April 1, 2023
Social icon element need JNews Essential plugin to be activated.
  • Login
  • Register
Globaltelconews
Advertisement
  • IT
  • Telecom
  • Mobile
  • e-Commerce
  • Fintech
  • Security
  • New Tech
  • About
    • About Us
    • Contact Us
    • Privacy Policy
No Result
View All Result
  • IT
  • Telecom
  • Mobile
  • e-Commerce
  • Fintech
  • Security
  • New Tech
  • About
    • About Us
    • Contact Us
    • Privacy Policy
No Result
View All Result
Globaltelconews
No Result
View All Result

The importance of appearance: website users take less than 50 milliseconds to decide whether sites good or bad

globaltelconews-admin by globaltelconews-admin
18 July, 2012
in English
0

A study at Carleton University in Ottawa shows that website users take less than 50 milliseconds to form an opinion on whether a site is good or bad, according to the way it looks. The study, led by Professor Gitte Lindgaard, showed users the websites for 50 milliseconds each, and asked them to rate them in terms of aesthetic appeal. The results surprised even them: My colleagues believed it would be impossible to really see anything in less than 500 milliseconds, said Professor Lindgaard but users were able to rate sites within a fraction of that time.

The length of time people take to judge a website has huge implications, says Nick Taylor, managing director of Liverpool-based web design and marketing company e-blueprint. Their first impressions give way to a halo effect, so if they think the site looks good, they transfer that assessment to its functionality. It means we literally have milliseconds to persuade customers that sites are trustworthy, efficient, and can do what they want them to do, which is why a bespoke website design always works best.

Good design is composed of three vital ingredients; imagery, colour and typography. Bespoke imagery shows customers you believe in your business, says Nick. Its also a big part of your personality, and good product photography – ideally between three and five shots from different angles – is essential. Colour also has a very emotional effect. We automatically associate certain things with certain colours, like red and black in horror movies, pastel baby products, and technology signalled by electric blues and greens or black and grey.

Finally, typography gives us the biggest visual clue to what we need to do, and when. Clear, easy-to-read fonts, good spacing and consistent use of titles and call to action text helps users to know what to do, and when. Good design is vital, but you need to be clear about what you want before you start, says Nick. Its important to work through a complete task analysis programme – working out what you want customers to do, and making sure that youre creating all of the right steps to lead them that way.

Matt Wilson, chief executive officer of Crosby Communications, an e-blueprint clients, says: ‘We like the designs, creativity and innovation e-blueprint bring. They understand us, so they get results more quickly, which is more cost effective. Were using that quality and resource to roll out another five to eight sites over the next six months

e-blueprint’s five golden design rules are:

  • Know what you need to achieve Use a task analysis system to work out the responses you want from a customer or client, and how to translate them into your sites design
  • Clean, consistent design focuses your customers attention on specific parts of the page, helping to ease them through the buying process
  • At least 3-5 shots of your product from different angles help customers make potentially tricky online purchasing decisions
  • Colour has a massive emotional effect. If people can only see the colours you use from a distance, theyll already be making subconscious decisions about you and what you do
  • Good, clear typography tells your customers EXACTLY what you want them to do
  • Previous Post

    Kaspersky Lab and Seculert Announce Madi, a Newly Discovered Cyber-Espionage Campaign in the Middle East

    Next Post

    Employees Spend More Time on Social Networks at Work than Home

    Next Post

    Employees Spend More Time on Social Networks at Work than Home

    Leave a Reply Cancel reply

    Your email address will not be published. Required fields are marked *

    Navigation

    • Authors
    • Author Login
    • Author Application
    • Advertisement
    • About Us
    • Contact Us
    • Privacy Policy
    • Terms of Use
    • Sitemap
    Social icon element need JNews Essential plugin to be activated.

    © 2018 Globaltelconews.com

    No Result
    View All Result
    • IT
    • Telecom
    • Mobile
    • e-Commerce
    • Fintech
    • Security
    • New Tech
    • About
      • About Us
      • Contact Us
      • Privacy Policy

    © 2018 Globaltelconews.com

    Welcome Back!

    Login to your account below

    Forgotten Password? Sign Up

    Create New Account!

    Fill the forms below to register

    All fields are required. Log In

    Retrieve your password

    Please enter your username or email address to reset your password.

    Log In