Jennie Bond, Yahoo!’s Royal Wedding expert, commented “I remember the party atmosphere and feeling of celebration that swept the country in 1981 when Charles and Diana said I do’. Thirty years on, Flickr’s People’s Royal Wedding Album’ has provided a snapshot of what the royal wedding means to the country and showcases all the different ways we choose to spend the day..”
Whatever people have been doing and are doing over the weekend, Flickr’s People’s Royal Wedding Album’ wants to capture it all – and there’s a 5000 honeymoon’ as a prize for the best snap.
The wide ranging opinions of the British people around the Royal Wedding should ensure no shortage of snaps for the Flickr Royal Wedding album. According to Yahoo! Research:
- Over 50% of Britons are looking forward to the Royal Wedding and see it as cause for celebration
- We’re not necessarily being gripped by monarchical fervour – When asked why they were celebrating, 30% of respondents cited the long bank holiday weekend
- Only 10% of female respondents want to become a real-life princess like Kate Middleton.
- The Royal Wedding spirit doesn’t seem to have led to an outbreak of generosity in Britain’s hospitality industry – over 90% of hoteliers in the UK say they will increase their prices across the Royal Wedding weekend
“With every detail of the wedding, from Kate’s dress to the first dance and what guests had for dinner shared by the world and his uncle, the People’s Wedding Album’ turns the spotlight on what ordinary people are doing, or not doing, on the big day,” said Fiona Miller, Flickr’s Marketing Manager.
She added; “Flickr is in a unique position to tell the visual story of the people’s wedding. Not only is Flickr part of Yahoo!, the premier digital media company, but it is already used by the British Monarchy as the home of its official Royal Wedding photostream and has over 10 million users in the UK. Flickr makes it easy for members to share their life through photos with the people that matter to them and we’re excited that we can play a part in documenting the Royal Wedding from the people’s perspective.”
As well as the visual guide to the people’s Royal Wedding, Yahoo! has the indispensible guide to everything you need to know about the big day in the shape of its Royal Wedding site (Yahoo.com / Royal Wedding)
 Research conducted on Yahoo.co.uk from a representative sample of 3595 UK adults aged over 16. The survey ran from Tuesday 29th March to Monday 4th April 2011.
 Yahoo!’s Royal Wedding website will be an extension of Yahoo! UK Lifestyle (http://uk.lifestyle.yahoo.com/), the leading website for women’s lifestyle content, and demonstrates Yahoo!’s position as the premier Web destination for landmark global events.