• Latest

Tobii Technology Launches Tobii Insight to Provide Comprehensive Eye-tracking Services

14 July, 2011
China Liberal Education Holdings Limited Starts Higher Volume Production and Expands Domestic Sales Channels of All-in-one Machine AI-Space

China Liberal Education Holdings Limited Starts Higher Volume Production and Expands Domestic Sales Channels of All-in-one Machine AI-Space

19 December, 2020
Bell connecting Canadians at home for the holidays with free TV programming and no extra usage fees on residential Internet

Bell connecting Canadians at home for the holidays with free TV programming and no extra usage fees on residential Internet

18 December, 2020
TEMSA: Bus exports to be delivered to the heart of the European Union

TEMSA: Bus exports to be delivered to the heart of the European Union

18 December, 2020
EU tries to reshape the rules of the Internet

EU tries to reshape the rules of the Internet

17 December, 2020
Matterport Brings 3D Capture to the iPhone

Matterport Brings 3D Capture to the iPhone

5 May, 2020
NASA Administrator Statement on Agency Coronavirus Status

NASA Administrator Statement on Agency Coronavirus Status

15 March, 2020
Technology Supports Social Distancing in age of Covid-19

Technology Supports Social Distancing in age of Covid-19

15 March, 2020
Second Staff Exchange Between EU CyberSecurity Organizations

Second Staff Exchange Between EU CyberSecurity Organizations

19 February, 2020
Iranian Professor on the Iran-US escalation: “Iranians expected to hear a clear and steadfast condemnation from Turkish authorities over Soleimani’s death”

Iranian Professor on the Iran-US escalation: “Iranians expected to hear a clear and steadfast condemnation from Turkish authorities over Soleimani’s death”

16 February, 2020
Badly Trained Spam – Only A Quarter of Brits Train their Spam Filter

Badly Trained Spam – Only A Quarter of Brits Train their Spam Filter

6 February, 2020
Year 2020: What is the Status of 5G Rollout Worldwide and Turkey

Year 2020: What is the Status of 5G Rollout Worldwide and Turkey

31 January, 2020
Turkish Competition Authority’s Android Decision

Turkish Competition Authority’s Android Decision

18 December, 2019
  • About Us
  • Contact Us
  • Homepage
  • Latest News
  • News Widget
  • Privacy Policy
Tuesday, March 21, 2023
Social icon element need JNews Essential plugin to be activated.
  • Login
  • Register
Globaltelconews
Advertisement
  • IT
  • Telecom
  • Mobile
  • e-Commerce
  • Fintech
  • Security
  • New Tech
  • About
    • About Us
    • Contact Us
    • Privacy Policy
No Result
View All Result
  • IT
  • Telecom
  • Mobile
  • e-Commerce
  • Fintech
  • Security
  • New Tech
  • About
    • About Us
    • Contact Us
    • Privacy Policy
No Result
View All Result
Globaltelconews
No Result
View All Result

Tobii Technology Launches Tobii Insight to Provide Comprehensive Eye-tracking Services

globaltelconews-admin by globaltelconews-admin
14 July, 2011
in English
0

Tobii Technology, the world leader in eye tracking and eye control, today announced the launch of Tobii Insight, a new service that provides comprehensive and cost-effective eye-tracking research solutions to support the market research industry. The new service will lower the entry barrier to bring the benefits of eye-tracking research to a broader array of organizations that have not previously used it, and also will give market research firms a new way to offer eye tracking to customers without the upfront costs of equipment or knowledge acquisition.

Our goal in developing Tobii Insight was to create a service that will allow more organizations to use and gain the benefits of eye-tracking research through an analytically effective offering, said Tom Englund, president of analysis solutions at Tobii Technology AB. We anticipate this service also being a great asset to our current customers, who may need to augment existing in-house capabilities to support larger-scale, global eye-tracking projects or effortlessly add eye tracking as a core offering in their portfolios, enabling them to stay ahead of the competition.

Tobii Insight will enable research firms to seamlessly add eye tracking to augment studies focused on helping brand owners, product developers and marketers gain greater understanding about consumers interest in their products. By using this new consulting service, research organizations can ensure the highest quality of methodologies, interpretation of data, creative visualizations and reporting, and also consistently have access to the latest eye-tracking hardware and software. Tobii Insight also will help clients gradually build their internal eye-tracking expertise while using globally recognized eye-tracking experts for parts of the project in which they have knowledge or technology gaps.

Tobii Insight makes it easy to add eye tracking to studies of packaging, shopper, communication and digital user experience. The service has been in trial with select market research customers in Europe, North America and South America.

Its critical for our customers to know where the purchase decision is made, said John Dranow, founder and CEO of SmartRevenue, a global pioneer in shopper research. Tobii Insight has allowed us to gain a higher level of consumer understanding through cost-effective, highly quantitative eye-tracking studies for a wide variety of market research and shopper assessment studies.

Tobii Insight was a good way for us to start eye-tracking projects quickly and at the same time build in-house eye-tracking knowledge, said Marcel Spijkerman of Firefly Millward Brown. As a next step we decided to acquire eye trackers and continue to build a competitive edge by offering eye tracking to our clients.

Previous Post

Technology a Key Tool in Addressing Environmental Sustainability

Next Post

Technical Symposium at ITU Telecom World 2011 to deliver unique insights into future technology trends

Next Post

Technical Symposium at ITU Telecom World 2011 to deliver unique insights into future technology trends

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Navigation

  • Authors
  • Author Login
  • Author Application
  • Advertisement
  • About Us
  • Contact Us
  • Privacy Policy
  • Terms of Use
  • Sitemap
Social icon element need JNews Essential plugin to be activated.

© 2018 Globaltelconews.com

No Result
View All Result
  • IT
  • Telecom
  • Mobile
  • e-Commerce
  • Fintech
  • Security
  • New Tech
  • About
    • About Us
    • Contact Us
    • Privacy Policy

© 2018 Globaltelconews.com

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In