• Latest
Tops Q1 2019 Industry Report Ranking Digital Media Partner Performance

Tops Q1 2019 Industry Report Ranking Digital Media Partner Performance

3 May, 2019
China Liberal Education Holdings Limited Starts Higher Volume Production and Expands Domestic Sales Channels of All-in-one Machine AI-Space

China Liberal Education Holdings Limited Starts Higher Volume Production and Expands Domestic Sales Channels of All-in-one Machine AI-Space

19 December, 2020
Bell connecting Canadians at home for the holidays with free TV programming and no extra usage fees on residential Internet

Bell connecting Canadians at home for the holidays with free TV programming and no extra usage fees on residential Internet

18 December, 2020
TEMSA: Bus exports to be delivered to the heart of the European Union

TEMSA: Bus exports to be delivered to the heart of the European Union

18 December, 2020
EU tries to reshape the rules of the Internet

EU tries to reshape the rules of the Internet

17 December, 2020
Matterport Brings 3D Capture to the iPhone

Matterport Brings 3D Capture to the iPhone

5 May, 2020
NASA Administrator Statement on Agency Coronavirus Status

NASA Administrator Statement on Agency Coronavirus Status

15 March, 2020
Technology Supports Social Distancing in age of Covid-19

Technology Supports Social Distancing in age of Covid-19

15 March, 2020
Second Staff Exchange Between EU CyberSecurity Organizations

Second Staff Exchange Between EU CyberSecurity Organizations

19 February, 2020
Iranian Professor on the Iran-US escalation: “Iranians expected to hear a clear and steadfast condemnation from Turkish authorities over Soleimani’s death”

Iranian Professor on the Iran-US escalation: “Iranians expected to hear a clear and steadfast condemnation from Turkish authorities over Soleimani’s death”

16 February, 2020
Badly Trained Spam – Only A Quarter of Brits Train their Spam Filter

Badly Trained Spam – Only A Quarter of Brits Train their Spam Filter

6 February, 2020
Year 2020: What is the Status of 5G Rollout Worldwide and Turkey

Year 2020: What is the Status of 5G Rollout Worldwide and Turkey

31 January, 2020
Turkish Competition Authority’s Android Decision

Turkish Competition Authority’s Android Decision

18 December, 2019
  • About Us
  • Contact Us
  • Homepage
  • Latest News
  • News Widget
  • Privacy Policy
Thursday, August 18, 2022
Social icon element need JNews Essential plugin to be activated.
  • Login
  • Register
Globaltelconews
Advertisement
  • IT
  • Telecom
  • Mobile
  • e-Commerce
  • Fintech
  • Security
  • New Tech
  • About
    • About Us
    • Contact Us
    • Privacy Policy
No Result
View All Result
  • IT
  • Telecom
  • Mobile
  • e-Commerce
  • Fintech
  • Security
  • New Tech
  • About
    • About Us
    • Contact Us
    • Privacy Policy
No Result
View All Result
Globaltelconews
No Result
View All Result

Tops Q1 2019 Industry Report Ranking Digital Media Partner Performance

GlobalTelcoNews Staff by GlobalTelcoNews Staff
3 May, 2019
in Content
0
Tops Q1 2019 Industry Report Ranking Digital Media Partner Performance

SANDPOINT, Idaho, May 3, 2019 — Kochava Inc. , the trusted platform for secure data solutions, measurement and attribution across connected devices, has released the Q1 results for their industry ranking report, the Kochava Traffic Index.

The list highlights the top-performing media partners, including Amazon in the number-one position and earning the highest grades overall. The report also shows a significant decrease in the volume of installs flagged as fraudulent and in the overall click-to-install ratio, indicating a drop in the prevalence of fraud this past quarter.

“The Index is based on the foundational metrics of signal clarity, fraud, quality and correlation, but fraud impacts each of those individually by muddying the signal, traffic, and the correlation between clicks and installs. This quarter, we saw a significant drop in fraudulent installs and click flooding,” said Grant Simmons, Head of Client Analytics at Kochava. “We attribute the decline in fraudulent installs to the increased mitigation we’re seeing from media partners.”

From Q4 2018 to Q1 2019, the global install volume that Kochava flagged for fraud dropped by 30%. In North America, the decrease was just over 40%.

Since Kochava began reporting on media partner performance in Q3 of 2018, the click-to-install (CTI) ratio has consistently decreased among the top five ranked partners overall.

Q1’s CTI ratio was 22:1, which is closer to expected human interactions with ads across connected devices and indicative of less fraud from click flooding. Last quarter, the overall CTI was 62:1. In Q3 2018, it was 52:1.

“This was an impressive observation, and one that I hope will continue. Click flooding has cheated advertisers out of ad spend and valid metrics for far too long,” Simmons said.

Among the media partners, Amazon showed its strength in digital advertising this quarter by moving into the top spot and with the highest grades across the board since the inception of the Index last year.

To rank on the Index, a certain volume of installs is required, and Amazon became eligible last quarter. Since then, their install volume has increased by 49%, reflecting the ubiquitous tech company’s reported increase in ad revenue.

The media partners following Amazon in the top five include Moloco, Pinterest, Criteo and Unity Ads. AppLike, LifeStreet and Pinsight Media are among the top 10.

“It’s exciting to see how Kochava’s index evolves and shifts each quarter to represent the best value that ecosystem media partners have to offer marketers and brands. We’re honored to be among the top 10. It validates the hard work our team puts forward every day to offer quality growth at scale,” said Levi Matkins, Vice President, Business Operations for LifeStreet.

Media partners new to the Index include Fyber and Appnext.

The Kochava Traffic Index ranks media partners on the metrics of signal clarity (comprised of clicks and impressions), fraud, quality (user retention), and correlation (statistical relationship between clicks and installs).

“We want this Index to provide insights into the traffic we observe and to showcase the media partners excelling in the key metrics that validate campaign data,” Simmons said. “With each report, we are seeing the results of partners striving toward cleaner campaigns.”


Tags: The Kochava Traffic Index
Previous Post

Equinix Acquires Switch Datacenters’ AMS1 Data Center Business in Amsterdam

Next Post

Samsung BioLogics signs CDO(Contract Development Organization) contract with GI Innovation

Next Post
Samsung BioLogics signs CDO(Contract Development Organization) contract with GI Innovation

Samsung BioLogics signs CDO(Contract Development Organization) contract with GI Innovation

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Navigation

  • Authors
  • Author Login
  • Author Application
  • Advertisement
  • About Us
  • Contact Us
  • Privacy Policy
  • Terms of Use
  • Sitemap
Social icon element need JNews Essential plugin to be activated.

© 2018 Globaltelconews.com

No Result
View All Result
  • IT
  • Telecom
  • Mobile
  • e-Commerce
  • Fintech
  • Security
  • New Tech
  • About
    • About Us
    • Contact Us
    • Privacy Policy

© 2018 Globaltelconews.com

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In