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Tradition Trumps Tech for Teens This Christmas

25 December, 2014
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Tradition Trumps Tech for Teens This Christmas

globaltelconews-admin by globaltelconews-admin
25 December, 2014
in English
0

Slough, UK: December 2014: 13 to 17 year olds are choosing traditional greetings over digital alternatives this festive season with 77% putting pen-to-paper to deliver a handwritten Christmas card, more than double those sending Christmas wishes via social media sites. Thats according to the initial findings from Logicalis seventh Realtime Generation Survey, an annual UK-wide survey of 1000 teenagers.

The traditional handwritten thank you letter is also the most popular way for this digital-savvy generation to say thanks for their gifts; 52% plan to write and send a letter or card this Christmas, 44% will text, and 19% said they plan to Skype or Facetime family and loved ones.

In spite of this, the survey results reveal that UK teenagers remain hooked on their gadgets:

  • 40% have asked for a digital present this Christmas
  • The average teenager already owns more than five digital devices
  • The top devices owned by UK teens today are:
    1. Smartphone 88%
    2. Laptop 81%
    3. Tablet 66%
    4. Games Console 61%
    5. Desktop PC 47%
  • On average, teens spend five hours actively engaged in digital activity every day. 8% admit to spending 10-12 hours per day in front of a screen.

Chris Gabriel, CTO at Logicalis UK, said, Although these initial findings show this generation is clearly tech-focussed and digital first in every day life, its positive to see that the personal touch and long-standing traditions of sending Christmas greetings is not lost.

Further detail of the initial survey results include:

  • Top ways for teens to send Christmas greetings this year:
    1. Written Christmas card 77%
    2. Text message 42%
    3. Social media 36%
    4. eCard 10%
  • Top ways for teens to say thank you for Christmas gifts this year:
    1. Written thank you letter or card 52%
    2. Text message 44%
    3. Social media 33%
    4. Video call 19%
    5. eCard 9%
  • Top ways teens would like to receive Christmas greetings this year:
    1. Written Christmas card 80%
    2. Text message 34%
    3. Social media 30%
    4. eCard 12%
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