For telecom operators, tuitalk is a new channel outside their traditional coverage of fixed or wireless networks. Independent of the underlying access infrastructure of the telecom operator, tuitalk integrates with the operator network and hands service requests to its partner operators once the associated commercial is viewed by the tuitalker. In other terms, tuitalk is not an operator but a partner that attracts global subscribers over the Internet and brings them to the operator for additional traffic and a new revenue stream!
For advertisers on the other hand, tuitalk not only provides a direct advertisement opportunity to a highly desirable demographic, but also new venue for purpose built commercials complemented with interactive marketing. It enables innovative and interactive services leveraging profile information that users provide to make the free calls. Video commercials played or images shown prior to free telecom services means no fast-forwarding and no alternative commercials; but mean interactive and direct marketing to a captive and target audience.
tuitalk has already partnered with Turk Telekom, the fixed line operator of Turkey with over 20 million customers plus just under 5 million ADSL customers. New operator entries are underway and to be announced within the early months of 2008.
Acting as a channel for telecom operators as well as for the advertisers, tuitalk is sure to create the community of tuitalkers very soon.
