“Istanbul has a wealth of highly-qualified hi-tech human resources and is geographically and economically very important in this region,” said Mr. Guo Jun, general manager of ZTE Eastern Europe. “Our new headquarters will enable us to provide local support to our customers in this region.
“Our strategy in Eastern Europe is localisation: we will work more closely with local partners, recruit more local employees and set up regional centres for maintenance and R&D,” he added.
ZTE established a sales office in Ankara, the Turkish capital, in 2000. Since then, with Turk Telekom support, ZTE has created an SMS (Short Message System) project based on PSTN technology, joined a DSL project with Turk Telecom, and brought CDMA 2000 1X technology, including WLL, EV-DO and GOTA services, to Turk Telecom.
The roadshow – the first of its kind for ZTE in Europe – will visit Turkey, Greece, Romania, Hungary, the Czech Republic, Poland, Germany, France, Spain and Portugal between March and July of this year. On display will be ZTE’s advanced wireless technology and solutions for the 3G era, including the Corporation’s industry-leading WCDMA V3 system, next generation networks and a wide range of 3G services.
“Although Turkey has not issued 3G licences yet, the 3G roadshow will show our customers ZTE’s latest R&D results and the capability in building up the commercial 3G networks,” said Ms. Clara Zhou, general manager of ZTE’s Turkey office.
It is estimated that 250 customers will attend the Turkish leg of ZTE’s roadshow on March 22 and March 23 at the Crowne Hotel, Istanbul, including senior executives from the Turkish Transportation Ministry, the Turkish Telecom Authority, Turk Telekom, Turk Cell, Telsim and Avea.
ZTE has established 14 offices in Europe and has made significant steps into the European market. Earlier this month, ZTE announced that it is to become a global supplier of ADSL equipment to France Telecom, which boasts 118.6 million customers worldwide. In February, ZTE announced an agreement with Alcatel that will see ZTE’s CDMA radio access portfolio integrated into Alcatel’s CDMA end-to-end solutions. Also this year, ZTE has signed a research and development Memorandum of Understanding (MoU) with Portugal Telecom and an agreement with Skylink, Russia’s largest CDMA operator.
ZTE Corporation is China’s largest listed telecommunications equipment manufacturer and wireless solutions provider specialising in offering customised network solutions for telecom carriers worldwide. The company develops and manufactures telecommunications equipment for fixed, mobile, data and optical networks, intelligent networks and next generation networks as well as mobile phones.