One Minute Guides are 60 second movies, covering a very broad range of topics, created especially for mobile phone handsets. The Guides can be streamed over 3G networks or downloaded directly to 2.5G phones.
TV2Mobile will be making the Guides available to mobile network operators, content portals, selected media partners and stand-alone 3G video portals.
The Guides covers subjects from Fashion ‘How To’ guides featuring accessories, hair and clothes trends; Chinese Horoscopes and Africa’s Most Dangerous Wild Animals, as well as a series on Advanced Driving Tips for the serious motorist. Each guide has been created and optimised for viewing on phone handsets, guaranteeing great quality video and a compelling and convenient user experience.
One Minute Guides catalogue includes:
Advanced Driving Tips – How good are your driving skills? See experts take the latest cars out on the road and learn how you can maximize your car’s capabilities with fast and furious moves.
Ready To Wear – fashion tips, grooming, beauty, celebrity fashion, accessories and seasonal trends. Ready To Wear has everything the the fashion conscious girl – or guy – needs to stay in style.
Xtreme Unique – The most outrageous sports and extreme stunts in the world. From bungee jumping to white water rafting and extreme surfing on the world’s biggest waves. You’ll find all it on Xtreme Unique.
Wild World – Africa’s Feared Wildlife. From the lions of the Kalahari to the snakes of the jungle. The most terrifying and dangerous animals in Africa are brought to life by expert cameramen and wildlife experts.
Secret Place – Africa – Discover some of the continent’s most incredible, exotic and beautiful locations, with this video guide to Africa’s little known destinations
Chinese Horoscopes – Are you a rat or a dog, a snake or a tiger? Find out what your Chinese horoscope says about you.
Dr Eve’s Ultimate Sex Guide – TV2Mobile has teamed up with acclaimed sex therapist Dr Eve to create a sensual and informative guide for lovers.
All of the above categories will be live by May 2005. New clips will be added to each category on a regular basis.
Jonathan Sendzul, of Moonlight Mobile, creators of the TV2Mobile catalogue, said,
“Video has proven a hit with mobile consumers all around the world, both as a streaming 3G service and as downloadable clips on 2.5G networks. However there’s not a huge range of content out there which is simple, accessible and aimed directly at the consumer. With TV2Mobile we have chosen a number of areas we think will prove interesting to a broad cross-section of the mobile audience. All of our content has been created and compiled specifically for use on mobile, so the quality is exceptional. As the demand for mobile media and entertainment grows, video is going to be a key driver and we’re delighted to be able to offer our TV2Mobile catalogue to partners worldwide.”
About Moonlight Mobile
Moonlight Mobile is a creator, developer, publisher and marketer of innovative mobile content. With the vast array of Java-enabled, colour handsets available across the world today, we are positioned between the consumer and the various channels to market such as media partners and network operators.
It is our aim to provide the richest, innovative content making the best use of the available technology while keeping the end user experience as our ultimate judge of success.
Mobile data services make money; consumers are comfortable and familiar with downloading content over the air to their always present mobile devices. Payment is made easy and occurs seamlessly through excellent payment infrastructures provided by network operators and third party billing aggregators. With this in mind Moonlight Mobile’s mission is to build out and deliver an innovative, desirable content catalogue, allowing users to do what they do best: Consume Content!