Eight new countries for short code connectivity and premium rate services are becoming active for companies wishing to tap into the fast growth, lucrative Asian markets.
Today txtNation launched live premium SMS services across Singapore, Hong Kong, Malaysia, Thailand and Taiwan. Soon to follow countries include Singapore, Indonesia, and Vietnam, all being launched later this month.
txtNation boasts shared and dedicated short code availability for one way SMS and two way premium, mobile payments. Asian premium services provided will be available across multiple consumer price points.
Michael Whelan, txtNation Director states, “We have managed to deploy and go live across several Asian countries in a combined roll out. This is another giant leap forward in our global connectivity offerings for premium rate SMS. We believe 2010 will a year of fast and furious growth in the Asian market.”
This expansion opens the txtNation mobile payment platform and growing international merchant community to further subscribers.
Territory Manager, EMEA, Danny Marino quotes “The Asian markets are something that we have wanted to add to the txtNation connectivity portfolio for a long time now. With the fast growth of the Asian markets and the increased capability of new phones, consumers are looking to their phones for more than ever before, this is where txtNation aims to capitalise.”
Mobile payments have been well adopted in many parts of Asia, with the combined Asian market for all types of mobile payments expected to reach more than $300B globally by 2013, while mobile payment market for goods and services is expected to exceed $100B by 2013.