Today, cable operators’ “triple play” offers with cable TV, high-speed internet and voice are very well accepted in the market. PacketCable Multimedia, fixed-mobile services and hosted business voice solutions will open up new opportunities and revenue streams for cable operators moving towards a “multi-play” offering. While incumbent service providers face the challenge of unifying historically grown platforms for various services, the cable operators can start with a unified communications approach from the very beginning. Leveraging this advantage, the MSOs can readily deliver services and applications beyond triple play.
Joachim Ungruh, Head of Product Management VoIP, will show why unified real-time communications for the consumer and enterprise market in wireline and wireless environments are key success factors to meet current market demand and achieve future sustainable growth.
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