By using a unique architecture that “plays” mobile content which has been intelligently adapted and optimized for each device on a server, XDIME PlayerT overcomes the disadvantages of traditional device-resident mobile applications. These are typically expensive and time-consuming to deploy because of the complexity of programming them, and then the requirement to customise them repeatedly to work on different consumer devices.
In addition, XDIME PlayerT retains the advantages of device-resident mobile applications:
- it provides an alternative method of delivering content to subscribers in addition to mobile network operator portals
- it enables brand owners to have a direct relationship with subscribers via a functionally rich data services experience that is 100% content provider branded and permanently resident on the mobile phone
- user navigation and control can be optimized for ease of use, content can be accessed when connected or disconnected from the network, and the phone’s features such as local file management, media players and
messaging can be utilized
Volantis XDIME PlayerT is a client application, which processes Volantis device-independent XDIME mark-up language to deliver a 100% brandable and customisable mobile application. Content for XDIME PlayerT is prepared, managed and delivered once as markup from a central server (Volantis Multi-Channel Server), and is adapted and optimized, in real-time, for the individual mobile device that is running XDIME PlayerT. Volantis Multi-Channel Server uses a device database that holds intelligence of over 350 attributes for over 1,300 devices to achieve device optimization. Content is delivered by user request or can be downloaded automatically over-the-air.
Mark Watson, CTO, Volantis, commented, “This is an industry first. There is a huge demand for on-device portals, but with the diversity of mobile devices out there, it is very expensive – to the point of impracticality – to program and get them working on enough devices to reach a significant subscriber population.”
“We’ve solved the problem a different way, which simply builds on our existing device-independent technology platform that is proven in large customers such as 3, AT&T Wireless, eBay.co.uk, FT.com, Telefonica Moviles and Reuters: XDIME PlayerT is simply a client which runs our highly proven server applications.”
Volantis (www.volantis.com) is the world’s leading supplier of Intelligent Content Adaptation solutions and services for the next generation Internet. It has leading content provider, mobile network operator and enterprise brands as customers, its technology is used in solutions from some of the world’s biggest IT suppliers, and it leads key industry standards bodies.
With Volantis, intelligence about thousands of access devices, operator networks, aggregator/operator portals, content/database management systems, billing systems and location-based services, is used to adapt content in
real-time for optimal user experience. Intelligent Content Adaptation reduces the cost and complexity of delivering Internet content and services to any access device, and increases user satisfaction.