The site, which officially launches today and is funded by UK Sterling 1.5m private equity and government grants, has made carbon data scores available for free and comparable for the first time. There are over 17,000 profiles in total.
The new functionality allows companies of any size to set-up and manage a sustainability strategy using simple, familiar and free online tools, similar to LinkedIn or Facebook. Hundreds of organizations already control their own profiles on the site.
We want to encourage transparency and accuracy in carbon, energy, water and waste reporting, which in turn helps businesses of all sizes save money, while stimulating new investment in green tech, and renewable energy. There are huge business and economic opportunities in this sector that people simply arent recognising. Ecodesk is here to change that, said Robert Clarke, CEO of Ecodesk.
Website functionality includes:
- Free creation and management of sustainability profiles for any size of organisation
- Full scale analytics and comparisons, using interactive graphics, or carbon, waste, water, energy data by country and industry sector
- Resources including reports, guides, ebooks, software, training apps and linkback widgets
The sustainability industry has grown up and moved into hard economics, added Clarke. Ecodesk is about helping businesses realise cost savings by providing a platform for measurement guidance and publishing. With a profile and as a result of SEO, it becomes the most public visible record of a companys sustainability. We support every measurement standard, including BSI, GRI and WRI in our self-edit environment. This is about having a strong business case to use sustainability to cut costs. Good environmental stewardship is a natural product of this firm foundation. Ecodesk is what buyers, investors, researchers, analysts and the public think about your company, so increasingly having a profile will be part of every companys sustainability programme.
The site is backed by a team of individual investors, including Gareth Hughes, founder of US Dollars 1.5bn investment fund Climate Change Capital, and tech dragons Mark Adorian and Rory Curran.
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