• Latest

Xiam to Power Vodafone Mobile Advertising Channel

26 September, 2007
China Liberal Education Holdings Limited Starts Higher Volume Production and Expands Domestic Sales Channels of All-in-one Machine AI-Space

China Liberal Education Holdings Limited Starts Higher Volume Production and Expands Domestic Sales Channels of All-in-one Machine AI-Space

19 December, 2020
Bell connecting Canadians at home for the holidays with free TV programming and no extra usage fees on residential Internet

Bell connecting Canadians at home for the holidays with free TV programming and no extra usage fees on residential Internet

18 December, 2020
TEMSA: Bus exports to be delivered to the heart of the European Union

TEMSA: Bus exports to be delivered to the heart of the European Union

18 December, 2020
EU tries to reshape the rules of the Internet

EU tries to reshape the rules of the Internet

17 December, 2020
Matterport Brings 3D Capture to the iPhone

Matterport Brings 3D Capture to the iPhone

5 May, 2020
NASA Administrator Statement on Agency Coronavirus Status

NASA Administrator Statement on Agency Coronavirus Status

15 March, 2020
Technology Supports Social Distancing in age of Covid-19

Technology Supports Social Distancing in age of Covid-19

15 March, 2020
Second Staff Exchange Between EU CyberSecurity Organizations

Second Staff Exchange Between EU CyberSecurity Organizations

19 February, 2020
Iranian Professor on the Iran-US escalation: “Iranians expected to hear a clear and steadfast condemnation from Turkish authorities over Soleimani’s death”

Iranian Professor on the Iran-US escalation: “Iranians expected to hear a clear and steadfast condemnation from Turkish authorities over Soleimani’s death”

16 February, 2020
Badly Trained Spam – Only A Quarter of Brits Train their Spam Filter

Badly Trained Spam – Only A Quarter of Brits Train their Spam Filter

6 February, 2020
Year 2020: What is the Status of 5G Rollout Worldwide and Turkey

Year 2020: What is the Status of 5G Rollout Worldwide and Turkey

31 January, 2020
Turkish Competition Authority’s Android Decision

Turkish Competition Authority’s Android Decision

18 December, 2019
  • About Us
  • Contact Us
  • Homepage
  • Latest News
  • News Widget
  • Privacy Policy
Friday, August 19, 2022
Social icon element need JNews Essential plugin to be activated.
  • Login
  • Register
Globaltelconews
Advertisement
  • IT
  • Telecom
  • Mobile
  • e-Commerce
  • Fintech
  • Security
  • New Tech
  • About
    • About Us
    • Contact Us
    • Privacy Policy
No Result
View All Result
  • IT
  • Telecom
  • Mobile
  • e-Commerce
  • Fintech
  • Security
  • New Tech
  • About
    • About Us
    • Contact Us
    • Privacy Policy
No Result
View All Result
Globaltelconews
No Result
View All Result

Xiam to Power Vodafone Mobile Advertising Channel

globaltelconews-admin by globaltelconews-admin
26 September, 2007
in English
0

Xiam Technologies today announced its agreement with Vodafone Ireland to manage the technical and commercial inventory of its Mobile Advertising proposition as part of Vodafone’s recently released Mobile Internet portal.

Xiam will use its MPOS (My Personal Offers System) technology to serve ads on Vodafone’s new Mobile Internet portal. Xiam will also provide extensive ad management, reporting and campaign management to advertisers.

With Xiam, advertisers can present interactive advertisements on Vodafone’s Mobile Internet portal such as animated click through banners which can bring users to the advertisers mobile site or purchase content and services directly.

Chris Handley, Head of Mobile Internet and Content at Vodafone Ireland, comments “At Vodafone we see mobile advertising as a significant opportunity to augment revenues whilst improving the portal offering and Xiam’s proven commercial and technical know-how will bring the best to the channel for both advertisers and subscribers. We are delighted to announce Xiam as our partner for the advertising channel.”

Colm Healy, CEO at Xiam comments, “We are really excited about bringing our MPOS technology to Vodafone Mobile Internet. Its ability to reliably track ads and combine real-time responses with data such as usage history, purchase history or credit rating to target ads more precisely will be a real driver of the channel for both Vodafone and advertisers. Feeding this data back into campaigns leads to higher response rates and allows advertisers to maximise return on investment.”

Launch advertisers to appear on the portal include a mix of international and domestic brands including Xbox, Pepsi, SonyBMG, Halifax, Warner Bros., Irish Rail, Daft.ie, Carzone.ie, and RTE.

Vodafone have launched a new flat rate data tariff as well as a revamped portal design to make it easier for their users to find content. For advertisers, mobile provides much higher response rates than traditional media particularly with youth segments who are increasingly deserting traditional advertising media in favour of new media.

Previous Post

New regulations are not a solution to payment card fraud, say experts

Next Post

The Semantic Mesh Network Is Born

Next Post

The Semantic Mesh Network Is Born

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Navigation

  • Authors
  • Author Login
  • Author Application
  • Advertisement
  • About Us
  • Contact Us
  • Privacy Policy
  • Terms of Use
  • Sitemap
Social icon element need JNews Essential plugin to be activated.

© 2018 Globaltelconews.com

No Result
View All Result
  • IT
  • Telecom
  • Mobile
  • e-Commerce
  • Fintech
  • Security
  • New Tech
  • About
    • About Us
    • Contact Us
    • Privacy Policy

© 2018 Globaltelconews.com

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In